How Toyota Became a Benchmark for Durability and Quality

By Magari Poa on 31/08/2025

Toyota's highly guarded secrets:

1. Engineering Focused on Simplicity and Efficiency
Toyota develops less complex mechanical systems with fewer components prone to failure. Engines such as the 1.8 2ZR and 1.5 VVT-i are examples of robustness and low maintenance costs.

2. "Toyota Production System"
Also known as Lean Manufacturing, this system eliminated waste and standardized processes, reducing errors and ensuring consistent quality in all factories.

3. Kaizen Culture: Continuous Improvement
The Japanese Kaizen philosophy encourages employees to seek improvements every day, no matter how small — and this directly reflects in the reliability of the vehicles.

4. High-Durability Spare Parts
Components such as water pumps, spark plugs, and even sensors tend to last longer than the market average, reducing the need for frequent replacements.

5. Extreme Endurance Testing
Before hitting the streets, cars undergo rigorous tests for fatigue, temperature, vibration, and driving on critical terrains. This ensures confidence in diverse markets, from Brazil to the deserts of the Middle East.